{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY DEFICIENCY

While a lot of high-end brands drive exposure through social media advertising, celebrity collaborations and fashion programs, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main products have not changed a lot in years; it does not have TikTok, and doesn't provide celebrities comp